Tracking
When it comes to tracking purchase events, it is recommended to track them on the next page, which ensures that all tracking is accurate and reliable.
For instance, if there is a checkout page, the purchase event should be tracked on the first post-purchase offer page (PPO). Similarly, if there are subsequent PPOs available, every purchase should be tracked on the next PPO. If there are no PPOs available, the purchase event should be tracked on the thank you page.
By following this guideline, businesses can ensure that their tracking is reliable and accurate.
Tracking can be a tricky and delicate matter.
It is crucial to test everything well to ensure that no data is lost or skewed. Accurate tracking is essential for proper analysis and decision-making.